Online video
Journalistic online video
Use the power of moving images
We don’t want to be the disturbing break
It’s been a long time since making an expensive, 30-second spot on commercial television was the only way for a company to get its message out to a large number of people. When viewers moved to the Internet, it become possible for everyone to start their own TV channel. This is exactly what we help our customers with. Focusing on the long-term, we work together to find an editorial format that both attracts viewers and builds your brand. We want to be the favorite program, not the disturbing commercial break.
Transform your intranet with online videos
Many companies are experimenting right now with finding the right format for moving images on their intranet. Our long experience with internal information and internal magazines helps us make the best online videos possible. The medium is certainly different, but it is really about the same thing: interesting stories that build the company culture and spread good examples within the organization.
Building brands with moving images
Nothing can convey feelings like moving images. We wanted to take advantage of this when we created this report as part of Volvo Truck’s online video project. The result was a strong story about the special demands of trucking in the Norwegian mountains. The video was nominated in the category of Best Video in the International Customer Publishing Awards.
Let the customer do the talking
Customer cases, testimonials, customer referrals – call them what you will, but the fact remains that customers describing how useful they found a product or service is often a strong way to communicate your message. Listen here to how the manager of the top-tier Elfsborg football team describes mobile operator 3 (in Swedish).
Use online video to cover an event
Creating an event is just half the work. Reporting on the event and spreading the story is just as important in order achieve maximum impact. Online video can be a powerful tool in this work. Take a look here to see Volvo Truck’s report on their “Women’s Day” event (in Swedish). The film was published both on their intranet and on external websites like volvotrucks.se and Youtube.
Attract new employees with online video
Knowledge-intensive companies have to fight hard to get talented employees. Online video can be a way to strengthen your employer brand. Mölnlycke Health Care hired Tidningskompaniet to create content for their company’s recruitment site. See the result here.
Moving images – a natural part of your press material
The digital revolution has meant that the media are increasingly focusing on moving images. The websites of newspapers are transforming into full-fledged online TV channels. Even the media for more specific sectors has caught on and are producing their own online videos. At the same time, traditional TV channels are increasingly relying on the Internet as a distributor of content. What does this mean for a company’s press department? It means there is an opportunity to supply news providers that have limited budgets with relevant video material. Tidningskompaniet has been commissioned several times to produce “filmed press releases” – for customers such as Volvo Trucks and Posten.