Membership magazines
Membership magazines that add value
The goal is to produce a magazine so well made that members stay.
The art of keeping members
All organizations struggle with the same challenge: keeping their members. In order to succeed, every member must feel that his or her membership serves a clear purpose. This could mean that they receive direct benefits in the form of useful services. But also that they feel the organization is effectively representing their interests. Successfully communicating all aspects of membership benefits is often the greatest challenge of the membership magazine. With the right content, the membership magazine does not just convey the values of the organization, but in itself can be a reason for people to remain members.
Sjöräddningssällskapet has Sweden’s best membership magazine
Sjöräddningssällskapet (The Swedish Sea Rescue Society) is a non-profit organization where volunteers help rescue people in distress at sea. The government does not contribute any money – rather the organization is entirely dependent on its members to finance its operations. Trossen is produced by Tidningskompaniet and in 2009 was named Sweden’s best membership magazine for the third year in a row in the Swedish Publishing Award competition. If that got you curious, read more about the magazine here.
Hemma i HSB – a magazine all about the home
Housing cooperative HSB is a leading actor on the Swedish housing market with a proud tradition. Tidningskompaniet has been trusted with producing the membership magazine Hemma i HSB, which is distributed to more than half a million members. Read more about the project here.
Measuring the value of membership magazines
How do you know whether a membership magazine truly adds value for readers? One way is to ask them. With our research partner Demoskop, Tidningskompaniet conducts a number of quantitative and qualitative reader surveys every year. The results are collected in a reference database that only our customers have access to.
From A to Z
Transferred to the magazine world, this saying might read: “From idea to press.” But the meaning is the same – we can handle every aspect of a magazine project. We like developing new magazine concepts just as much as we like producing them from issue to issue. And we’re not ashamed of our obsession for order. We love schedules (almost) as much as we love a good headline.