Internal magazines
Internal magazines that build culture
Both management and employees must think that the magazine is relevant – otherwise the communication doesn’t work.
Give internal magazines the right content
We apologize if we step on the toes of any information manager, but internal magazines don’t always contain the content that they should. Which is why we prefer to make yearly plans with a company’s main messages in mind. This ensures that the magazine really does drive internal change processes and does not suddenly end up off course (which could otherwise happen during inspirational editorial meetings on Fridays). Only once the main messages are established can the internal magazine actually become what everyone already says it is: a strategic management tool.
Turn strategies into stories
Yearly plans and main messages are of course important, but if no one reads the magazine you’ve wasted your time. The key is to make the internal magazine relevant to the employees. In order to succeed, strategic discussions must always be complemented by concrete examples from the company’s operations. At Tidningskompaniet we have learned to never underestimate the power of a well-written “best practices” article, or the readers’ ability to see through corporate bullshit (pardon our language).
Here you go – a sampling of our internal magazines
We produce internal magazines for companies such as Posten, Stena Line och Volvo Trucks. Click on the links to read more about each magazine. Short on time? Click through our slideshow where we have collected a few great pages from selected publications.
The verdict is in
We know that it is the customers’ and readers’ opinions that matter most. Nevertheless, we can’t help but be proud of the awards our internal magazines have won in recent years.
Here are a few examples:
Swedish Design Award, 2007, Gold
– Globetrotter, Volvo Trucks’ internal magazine
Guldbladet custom publishing awards, 2009, Best redesign, Silver
– NyhetsPosten, Posten’s internal magazine
Click here for a complete list of our awards.
What do readers think? Ask them
It is so easy to imagine that you know what readers like or don’t like in an internal magazine. We don’t want to make that mistake. Which is why we regularly conduct reader surveys and hold focus groups to gain a deeper understanding of the readers. These insights about the target group then form the basis for all our work with the internal magazine.
Extensive experience with international production
Many of our customers are large companies with operations on several continents. With this in mind, internal magazines can’t simply be based around the Swedish head office, where everyone who is interviewed has Karlsson and Larsson as their last name. Thanks to our network of skilled writers, photographers and translators, we can produce internal magazines in a number of different languages with reports from every corner of the world.
From A to Z
Transferred to the magazine world, this saying might read: “From idea to press.” But the meaning is the same – we can handle every aspect of a magazine project. We like developing new magazine concepts just as much as we like producing them from issue to issue. And we’re not ashamed of our obsession for order. We love schedules (almost) as much as we love a good headline.