Digital newsletter
Newsletters with relevance
Choosing the right content is the only way to get noticed in the inbox.
We prioritize the most important: the content
The competition in the inbox is a killer. On average over 80 percent of all newsletters end up in the wastebasket unread. The antidote to this is relevant content. The equation is simple: if the content has value to recipients they will read it – otherwise not. Which is why texts that only brag about how excellent you are seldom work. The trick is to instead offer something – knowledge, good advice, or quite simply a good story with an attractive editorial design.
Check out our newsletters
Tidningskompaniet produces newsletters for customers like SEB, mobile operator 3 and Spring Mobil. Click on the links to read more about our different projects. Or watch the slideshow for a quick overview.
Segment your audience
The right content for a Swedish recipient might not be exactly the right content for a Spanish recipient. The interests of an existing customer aren’t necessarily the same as those of a potential customer. What the user of one type of service wants to read about is not the same as what the user of another service wants to read about. You see what we are getting at: successful newsletters are almost always segmented.
The right technology
A good technical platform is the basis for all digital newsletters. With “good” we mean: flexible templates, stabile delivery of a large number of sendouts, optimization for all relevant e-mail clients and good tools for statistics. Tidningskompaniet is a partner of Apsis, but also works with other tools based on the customer’s specific requests.
Take advantage of statistics
Studying the statistics is essential to success. Tidningskompaniet has a process for following up every sendout so that we can learn from the behavior of the recipients. With the numbers on the table in front of us, there is less wondering about which content works or doesn’t. The statistics also help us decide which time and day of the week work best for the sendout.