Volvo Trucks: Online video
Online video for truck lovers
A lot has happened since Youtube started in 2005. Nowadays moving images are a natural part of most companies’ communication. For Volvo Trucks we produce online video for both internal and external audiences.
Testing the new Volvo FMX
Before Volvo Trucks releases a new truck onto the market, it undergoes a series of extremely tough tests. Our film documents the testing of the new Volvo FMX at Volvo Trucks test facility in Hällered, and tells the story of how hardware testing of a new construction truck works.
The film strengthens Volvo Trucks' brand values: quality, high technological engineering, and devotion to make the best possible product.
Join us on ”Norway’s worst road”
Norwegian truck drivers face tough challenges every day – steep, icy mountain passages and narrow roads built in the 1930s. Our film team paid a visit to Thor Tenden Transport, a trucking company on the western coast of Norway, where we got a dramatic glimpse into a day in the life of a Norwegian truck driver – where Volvo’s reliable trucks play an important role.
A visit to Kenta
Volvo’s Globetrotter truck cab is known the world over for its comfort. When the cab concept celebrated its 30th anniversary, we met the product developers and had them tell the story behind the creation of their cab. But we also wanted to hear what the drivers had to say. Kenta Johansson was kind enough to let us into his cab to show us how he lives and works.
100 women on a test track
When Volvo Trucks invited 100 women of all ages to test-drive trucks and learn more about the trucking sector, we naturally decided to film the event so it could be shown to Volvo employees and others. The video was published on the company intranet, the Volvo Trucks website, and – of course – Youtube.
”The more views, the better”
This is our philosophy when it comes to the online videos we produce. The great thing is that they’re not limited to just one media channel. Volvo Trucks can put out material on their intranet, make it available to the media, show it at trade fairs, let the films run on giant screens in reception areas or post them on video sites like Youtube.