Posten
Coordinated communication – like a letter in the mail
Tidningskompaniet produces editorial content in newspapers, newsletters and digital channels in a fast-paced news cycle.
One editorial team – many channels
PostNord needed to renew its entire internal communication platform. Read about how the group got a new channel strategy and an integrated editorial team for all its internal channels.
The Uppdrag Logistik customer magazine
A magazine on the side of logistics managers. Four times a year Uppdrag Logistik delivers insights into exciting logistics solutions, interviews with industry experts, and tips for additional reading. Posten Logistik, part of PostNord, is clearly presented as the sender of the magazine.
NyhetsPosten – one of Sweden’s
largest group magazines
With a circulation of approximately 50,000 copies and published 10 times per year, NyhetsPosten is one of Sweden’s largest group magazines. Within the magazine’s 32 pages, readers find everything from reports on workplaces to interviews with interesting colleagues, as well as news from the group.
A continuously
updated intranet
Every morning 10,000 Swedish employees within Posten log on to the group’s intranet. There they find a homepage filled with fresh news, interviews and slideshows.
Quickly produced newsletters for
the right target groups
Mail carriers who can’t always access the intranet. Salespeople in France who can’t read Swedish. These are two examples of target groups within PostNord who need extra attention. Which they get with tailor-made newsletters.
The site only for managers
During the summer of 2009, PostNord launched a unique initiative for communication for managers. The Manager’s Site is an internal website for managers within the group. Reports, interviews, online videos and news are published simultaneously in three languages several times a week.
PR campaign for e-commerce
A business owner that runs an online store and Posten – what do these two really have in common? Answer: the future. With two advertising brochures and several customer cases Tidningskompaniet helped spread Posten’s message.
