Newsletter
The digital newsletter
When the 32,000 recipients of 3’s newsletter receive a new issue, they read a digital newsletter that has content similar to the paper magazine and 3’s website. The newsletter combines their three channels: Internet, e-mail and printed magazine – and enables people to read the content in the channel they prefer.
The right offer to existing customers
The newsletter consists of a mix of news, interactive questions, customer references and offers. We make sure that different customer groups receive the right type of offer – a broadband customer gets a trial-period offer for telephone services, and vice versa. Quite simply the right content for the right customer!
Convincing new customers
More than 20,000 potential customers receive the newsletter. For these recipients, it is not enough to capture their interest and show the breadth of 3’s services – they also have to feel confident that 3 is an operator that can take care of all of its customers’ communication challenges. For this reason, these recipients receive an edition of the newsletter with material made just for them.
3Position Newsletter
Circulation: 32,000 Language: Swedish Editions: Existing customers and potential customers Published: 6-8 times per year Target group: 3’s Swedish business customers and potential business customers