The Company
Providing relevant content for your channels
Our journalistic storytelling helps you build profitable relationships with customers, colleagues and the rest of the world.
Custom publishing
Tidningskompaniet is Sweden’s most award-winning bureau for custom publishing. We develop and produce content for companies’ media channels, from printed internal magazines and customer magazines to online video and digital newsletters. We prefer most to work as an editorial team that produces integrated content for both printed and digital media.
Useful content for your target groups
We believe in the power of a good story. Someone who has something interesting to say is always going to attract an audience. We also believe in packaging stories in a journalistic format that the target groups come to like – in the same way that they like their favorite magazine bought in the store or their favorite program on TV. The strength of the journalistic storytelling format is that the target group finds the material interesting and useful. The focus in not only on hard-selling products or messages, but is just as much on sharing knowledge and inspiration. This often makes smarter, more effective communication.
Here are the ways you can use custom publishing
Custom publishing is a tool that works for many types of communication. We at Tidningskompaniet help our clients communicate with the following target groups:
Customers
We also create digital content in the form of online video, newsletters, websites, articles and photos.
Employees
Tidningskompaniet produces a large number of printed internal magazines. We also help our customers create a steady flow of relevant content for their intranet. In addition, we are sometimes commissioned to create material that will attract new employees – such as online videos for recruitments sites.
Members
For our customers who are membership organizations we produce membership magazines in order to create added value and loyalty. We also make online video, content for websites and newsletters.
Decision-makers, opinion builders & media
Every year we produce magazines, websites and books on current issues in order to drive our customers’ public affairs agendas. We also create press material in the form of articles, photos and moving images. Often the media uses our material directly in both printed and digital channels.
We measure the effect of our communication
Measuring the effectiveness of our communication is one of Tidningskompaniet’s core values. We must be certain that the communication is meeting the goals that we have established with the customer. Therefore we have hired a research specialist who in cooperation with our research partners helps customers carry out both quantitative and qualitative studies. For digital communication, we take full advantage of clicking and visitor statistics in order to draw conclusions about the target groups and develop more effective communication.
Sweden’s most award-winning custom publisher
A high level of creativity is Tidningskompaniet’s second core value. Which is why we are especially pleased to have won a large number of prizes for our publications and products. We are proud to call ourselves Sweden’s most award-winning bureau for custom publishing. Click here to see a list of all the prizes and nominations we have received since 2004.
Experience with international projects
We have several international companies as customers. So naturally we produce articles, photos and online video from all over the world. This is possible due to our global network of freelancers that we have built up over the years. We have also created efficient processes for managing and ensuring the quality of translations. We therefore feel completely confident in taking on large, international assignments.
Our objective: an integrated editorial team producing content for all channels
It would be hard to miss the digital communication revolution that we are in the middle of. The question is how it will affect companies’ and organizations’ way of communicating.
For us who work with custom publishing, this revolution has meant that new channels are available for spreading our customers’ stories. Our clients start channels on Youtube that need to be filled with video clips. Twitter, Facebook and digital newsletters also require a continuous flow of content in order to work. Not to mention our customers’ own websites that need to be regularly updated – both for the benefit of visitors and to get good results on search engines. Added to this is internal communication, with intranet sites and information screens. Nor should we forget about the printed internal magazines and customer magazines that in many ways are still the most effective way to build a deeper relationship with target groups.
How do you bring order to all these different kinds of communication? We believe that the key to success is an integrated editorial team that has the ability to plan and produce content for several channels at once. This creates synergies and ensures a common primary message, which is also adjusted to the different needs of the target groups.